When you've just set yourself up as a dentist, for example, your initial outlay for office space, equipment, supplies, and staff has probably left you with very little of your business loan left over for investing in advertising. And yet, advertising is critical to the health of a business, especially one that's just getting to its feet. Therefore if you want to stay afloat in your first few months and years, you'll have to make use of as many free and low cost advertising opportunities as possible. Here are some ideas.
When you own your own business, it's essential that you have a web presence if you want today's tech savvy people to be able to find you. Create a page for your business on Facebook. Get free space for a website on sites like Wordpress or Blogger. Post ads on internet classifieds sites like Craigslist and Kijiji. You can even sell some products through sites like Ebay to promote yourself. Once you have a web presence, you can increase its reach by sharing links with other blogs, posting comments on forums and in blogs, and registering your site with search engines like Bing and Google.
Word of Mouth
Mobilize everyone you know to promote your business to their family, friends, and neighbours. Chances are someone you know knows someone who needs what you're offering. Ask existing customers to refer family and friends if they're pleased with your service. You might even offer a discount or incentive for this. Get involved with a community groups and mention to the other members that you have a new business and ask for their support in the community. Every little bit helps.
Service businesses do especially well with referral sales. Ben Rotondi, HouseMaster franchisee in New York says that a significant share of his new clients comes from friends and family of those who have used his home inspection services in the past.
Networking with other business owners and members of the community is a great way to get the word out about your business. Register with the Better Business Bureau and join your local Chamber of Commerce. Attend business lunches and lectures. Talk to people. You never know who might need your product or service - it could be a private customer but it could also be another business. Attend all community events and festivals to meet people and promote your business.
If you have a type of business which requires office space, make use of that space not just for housing your business but also for advertising it. Create an eye catching display in the window of your shop to attract people who are walking by on the sidewalk. Stand outside with samples of your food products to attract people with the sight and smell of them. Post signs in the window announcing your sales and any special items you have in stock that people might not know about. You can even use decals on your vehicle to advertise your business.
Some businesses we know
Builders Choice Air Systems Ltd Heating and Furnace Repair
492 Hill St, London, ON N6B 1E7
Rotondi Mold Assessors
6 Richard Ave, Saratoga Springs, NY 12866, United States
Hunter and Shaye
9350 Yonge St Unit E005, Richmond Hill, ON L4C 5G2
Patrick Rocca, Real Estate Agent
103 Vanderhoof Ave, East York, ON M4G 2H5
Adelaide Barks Dog Daycare and Boarding
23550 Highbury Ave N, London, ON N0M 1P0
Charn Hansra Chartered Accountant
2560 Matheson Blvd E Suite 518, Mississauga, ON L4W 4Y9
Commercial Painting & Renovations Ltd. Exterior, Interior and Commercial Painting Contractors
2339 Ogilvie Rd, Gloucester, ON K1J 8M6
TPI Personal Injury Lawyers
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
Abba Pump Parts & Service
5370 Munro Crt, Burlington, ON L7L 5N8
Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
Scarfone Hawkins Law Firm
1 James St S 14th Floor, Hamilton, ON L8P 4R5
Purple Bean Media
446 Grey St Unit #302 B, Brantford, ON N3S 7L6
David Himelfarb Lawyer Referral Service
181 University Ave Suite 800, Toronto, ON M5H 2X7
Braids & Laces Ltd
Concession Rd 13, Cannington, ON L0E 1E0
BlueSky Communication Inc | PR Agency Toronto
90 Sherbourne St Loft 106, Toronto, ON M5A 2R1
Wheels Automotive Dealer Supplies Inc
600 Arvin Ave., Stoney Creek, ON L8E 5P1
HouseMaster Home Inspections
93 Kaska Rd, Sherwood Park, AB T8A 4E7
HouseMaster Home Inspections - Savannah
Savannah GA, 31405, United States